The Brick Generation project gains a new element, inspired by the production of hand-made bricks fired in a furnace in London. Back in the early 20th century, the surfaces were shaded, with a variety of colours. The appeal of traditional craftsmanship techniques, with the imperfections in the glazes - as a result of unstable temperatures - reflected in a porcelain stoneware with a genuine character, obtained using leading-edge technologies. London is a tile ready to enliven the floors and walls of the home with an original urban, metropolitan allure in a colour range featuring earthy shades.